Wall Street appeared to approve of the move, as Netflix shares were up almost 4% to $191 apiece in midday trading.
The price of the basic package, about $8 a month stays the same.
The company is scheduled to report quarterly earnings on October 16, which should offer a sense of its worldwide drive for subscriptions as well as any sign of a ceiling for USA subscription levels. For current customers, the price hikes won't go into effect until November and they would have at least 30-day notice before they saw the new prices reflected on their bill.
Former PM 'would have been interviewed under caution'
Well, everyone knows that during his lifetime, and as a single man, Sir Edward was the subject of sexual innuendo and gossip. That is the conclusion of Operation Conifer, an inquiry by Wiltshire Police , whose results were announced this morning.
Despite the Netflix price increase, the company is still offering its streaming service cheaper than rivals. The company's premium plan, which gives users four streams and 4K content, is rising from $11.99 per month to $13.99 per month.
Netflix hasn't had a major change in its pricing scheme since 2014.
If you are enjoying your Netflix account, you will soon be paying a little bit more to keep doing so.
The higher pricing comes as the video streaming service spends heavily on original content and expanding outside the U.S.
Lee, Maria, both tropical storms, moving far into Atlantic
Authorities warn that high winds and significant ocean and sound over wash and flooding are likely as Maria passes well offshore. The worst of the storm would likely hit regions from eastern North Carolina to DE , closest to the center of the storm.
UBS maintains its "buy" rating on Netflix, with a 12-month price target of $225 per share.
The company remained committed to investing in original programming, saying it will release 40 feature productions this year ranging from "big-budget popcorn films to grassroots independent cinema".
Netflix rolled out a price increase past year and there was much investor worry about potential sub declines.
Netflix's selection of content changes from month to month as the service rotates out TV shows and movies while adding new ones.
Unilever to acquire personal care company Carver Korea
Goldman and Bain bought the stake in Carver, whose beauty product brands including flagship skincare line A.H.C., just past year . Carver Korea's AHC brand, pictured here, will be acquired by Unilever.
But some were ok with the increase, and thought it was worth it for all the shows and movies Netflix has to offer.