Google launches appeal against EU's $2.9 billion antitrust fine

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Google is required to stop the offending practices by September 28th or face additional fines that could amount to five percent of Alphabet's daily average worldwide revenue.

The EU hit Google with the record fine - which broke the previous EU record for a monopoly case, against USA chipmaker Intel of 1.06 billion euros in 2009 - in June for illegally favoring its shopping service in search results.

Lodging the appeal does not suspend the fine, meaning Google is still obliged to pay up, though it can put the money in a blocked account until the decision is reached.

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However, setting up a court battle between Brussels and the internet giant could take years to resolve and make already tense relations between Europe and the USA tech giant even more fraught, AFP reported.

European Union competition commissioner Margrethe Vestager is investigating Google in three cases, as well as tech giants Apple, Facebook and Qualcomm.

Google is now set for a legal showdown in Brussels that could take years to resolve, and add further strain on already tense relations between the company and the EU.

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The EU fined the internet giant for abusing its dominance in Europe to position its own shopping comparison service at the top of Google search results. That order came with a 2.4 billion euro ($2.9 billion) fine, more than double the 1.06 billion euros for Intel.

The EU is also investigating whether Google tried to squeeze out its rivals in online search advertising and through its Android mobile operating system.

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