Facebook eyes up Netflix and YouTube with 'Watch' TV platform


Watch will feature Shows which are in turn made up of live or recorded episodes. It does not want it to be a part of the video feed that is made up of videos that are shared by users' friends and related content that comes with it. Watch will not be in the videos tab that was added past year to Facebook. Watch will serve as a hub to help users find content instead of relying on the normal Facebook News Feed or through the Video tab that is available to U.S. users.

Facebook's hoping to turn its social media platform as a new source of hosting original video content, and in turn create a new stream of ad revenue for the company.

Much like YouTube, creators who post content will be able to earn money from shows they put out, according to Facebook. "On Facebook, videos are discovered through friends and bring communities together".

The "Watch" tab shows will start rolling out to a small group of USA users tomorrow on mobile, desktop and Facebook's TV apps. As more and more people enjoy this experience, we've learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos.

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In a crowded media landscape, Facebook's announcement prompted the tech site Recode to ask, "Does anyone actually want to watch "shows" on Facebook?"

Currently, in the testing stage the feature will be available for a limited number of users in the USA says a report from MarketWatch.

Watching video online is getting more social.

US users were provided with a Videos tab just over a year ago, and this seems to be the natural next step in Facebook's video plans. Also, broadcasts of Major League Baseball games which it has already started, will continue on the platform. Fans can connect with each other and creators through a new feature that links shows to Groups.

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CEO Mark Zuckerberg commented on how the service will help achieve this, saying: "Watching a show doesn't have to be passive".

Also, users would be able to view comments and connect further with their friends for shows.

Facebook could still compete more directly with Netflix and HBO when it debuts its more expensive, longer shows in the coming months.

Facebook Watch is a platform for these creators and publishers to reach an audience.

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Mike Rowe of "Dirty Jobs" fame will host a show that highlights "people doing something extraordinary for their communities".