Removing email scanning for ad personalisation doesn't mean the free version of Gmail will go ad-free, however. The system is used to offset the cost of providing Gmail users with free cloud storage on Google Drive.
G Suite will still scan emails for other features.
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Google's Gmail is putting an end to the controversial practice of scanning consumer emails for targeted ad campaigns. Google, on its blog, has explained that Gmail in G Suite is not used for ads personalisation, and they will now do the same with regular, old Gmail as well. For example, Google collects data about you based on the YouTube videos you watch or the searches you make. Customers also have the option to disable the advertising personalization in their settings. "G Suite will continue to be ad free".
She said the decision was made as business customers had been confused by the different privacy policies between G Suite and personal accounts. It is understandable, with the enterprise version of Gmail, the can not just scan emails to create targeted ads, otherwise, those companies will not come on board in the first place.
To avoid ambiguity, Google will stop scanning consumer Gmail accounts.
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The history of Google's email scanning has been a checkered one. Above, the company's headquarters in Mountain View, Calif., in 2015. While Google will no longer scan your email to sell advertisements, you can still expect "smart functions "to continue". In fact, earlier this year the company faced a class action lawsuit in the matter and reached a settlement.
Greene was hired in November 2015 by Google to convince more businesses to rely on G Suite.
The shift can be chalked up to the growing influence of Diane Greene, Google's senior vice president of cloud, who is attempting to edge the company up against enterprise software leaders like Microsoft and Amazon, according to Bloomberg.
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And while Google has expanded massively beyond its early days as a search engine to embrace autonomous auto technology and artificial intelligence, last week's decision seems to indicate that the company is more focused on its non-advertising and cloud-based businesses than it has been in the past.