Google Can Track Offline Credit Card Purchases

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The company said advertisers had measured some five billion store visits through AdWords in the past three years.

Google, like other internet giants, makes its money from online advertising.

"For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and cross-channel - all in one place", Google, which says it captures about 70 percent of credit- and debit-card transactions in the USA, announced on Tuesday.

Sources have said that the customers' viewing history will remain available in cyberspace, tied to credit card spending, and there is not much that can be done to stop it.

If a consumer clicks a search ad and buys a product online, for example, the advertiser might assume the search ad was responsible for driving the purchase, even though the consumer first saw the product in a video ad a few days prior.

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Advertisers want to know if their campaigns and the ads they pay for actually convert into revenue for them, which is easy to track online but was previously impossible to know if someone researching a product online actually went out and bought it from a physical store. If it is successful in its recent move, it could help merchants increase their digital marketing budgets.

Some would even feel more safe if it was Google who was analyzing the data but that isn't how this is done. Comment below and let us know.

'Through a mathematical property we can do double-blind matching between their data and our data, ' said Jerry Dischler, vice president of product management for AdWords, in an interview with The Washington Post. "Neither gets to the see the encrypted data that the other side brings".

Google is putting machine learning front and centre of its advertising model. Google Attribution is now in beta and will roll out to more advertisers over the coming months.

No personal information, like names or credit card numbers, are revealed, according to Tech Times. Major advertisers began pulling back two months ago over concerns that Google hadn't prevented major brand advertising from appearing alongside extremist video clips promoting hate and violence.

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Google says it has access to roughly 70 percent of US credit and debit card sales through partnerships with other companies that track that data.

The search giant is rolling out a new ad measurement product called Ads Data Hub which is created to make it easier for marketers to get in-depth information on ad campaigns. As of this week, most display ads within AMP articles will also be automatically converted to the format to better match the load speed of the content around them.

Google has vast amounts of data on net users, from services such as AdWords, Google Analytics and DoubleClick Search which combine details about the ads displayed on devices with what has been searched for in Google.

Google says its computers rely primarily on log-in information, such as email addresses, to identify the people clicking on ads. This information would then get passed to advertisers to see what is working and what isn't, allowing it to adjust and "personalize" more to the person. These ads are already in Google Search. Google has the tools to track what you buy online, assuming you remain logged into your account and choose to share your browsing data.

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