In an email to Fortune, a Netflix spokesperson noted that "these tests vary in length, they are not weekend only". Netflix regularly fights for pro-consumer causes such as net neutrality, and the company has never been shy in voicing its opinions. This year alone, Netflix plans to spend $6 billion to produce more than 1,000 hours of original content.
The Australian reported Netflix has been applying price increases to its plans for some Australian customers, but only on weekends. After all, Netflix is a publicly traded corporation with a responsibility to shareholders as well as to its customers.
Netflix customers in Australia could soon be facing steeper monthly charges.
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The basic service jumps from $8.99 a month to $9.99, standard rises from $11.99 to $13.99 and the premium service goes for $17.99 a month (up from $14.99).
"We're proud these strong Australian storytellers are bringing their vision to the first Australian Netflix original series", said Erik Barmack, vice president of worldwide original series at Netflix. "In this case, we are testing slightly different price points to better understand how consumers value Netflix", the company said in a statement provided to news.com.au. We can't wait to see this new Australian series alongside these titles!
Netflix could be considering a potential price increase in Australia in response to that country's recent decision to extend the federal government's 10% goods and services tax to cover "intangible supplies", including digital content and streaming services like Netflix.
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The online channel behind hits House of Cards and Orange Is The New Black did a graphics test at the weekend in preparation for a price hike.
One of the biggest draws of streaming services is their low monthly fees which are usually far below that of cable services.
Netflix has marked two years since entering the Australian and New Zealand market by commissioning a brand new original series that will be produced across the ditch.
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