Google Tweaks Ad Blacklist Policy, Makes It More Easier For Publishers

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AdSense's technology has been changed in such a way that it now eliminates ads from individual pages.

The change appears to categorize content on a publisher's site by page, rather than by Web site domain. Google is claiming that it had tested this feature with thousands of publishers, with the search giant gathering suggestions and opinions from its partners to further improve the Policy Center. Publishers could also face disabling of AdSense for any violations.

AdSense publishers will receive emails when content violates Google policies, and can log into a "policy center" interface that shows them why they received a violation and how to bring ads back to that page. One of which is being able to implement policy actions at the page level.

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So instead of kicking out an entire site that violates a Google policy, Google will remove individual pages from a publisher's site that violate Google policies. "These policies are critical to ensuring the open web can survive and thrive and ensure that publishers can continue to make money from our ads platform". And Google is taking a right step in this direction by providing them access to info on why ads were removed from their website.

This is a good move, because it helps publishers narrow down the cause of the violation - they may not always be aware how they violated a policy and which content was to blame.

Google has also responded to publishers' demands for greater transparency, revealing plans to roll out a new policy centre tool in AdSense which will launch in the next few weeks to let publishers know more about why ads were pulled from their pages.

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"It means really two things for publishers: It means that we can be more specific about where we take action and it means that we can take action more quickly", said Scott Spencer, a director of product management in advertising for Google.

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He, however, said that publishers will be terminated in case of persistent violation of its policy. Afterward, you can use the Policy Center to notify Google when your pages are ready for review. Advertising is the cornerstone of Google's business, but with AdSense in particular it relies on publishers to sign up to receive Google-derived ads on their sites - Google said that it paid out $11 billion to publishers in advertising revenue a year ago alone.

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