How Microsoft is taking the CRM fight to Salesforce through LinkedIn


With more and more people getting online and looking for work, LinkedIn announced that it has reached the 500 million member mark across 200 countries and territories.

The growth of LinkedIn's user base - from eleven months ago when Microsoft completed the acquisition, to this milestone day when it crosses 500 million users - is a strong indicator that Microsoft made the right decision. Aatif Awan, LinkedIn's vice president of growth and worldwide products, said Monday, "We're excited to think about the potential of what a highly connected global community of professionals can do".

LinkedIn claims it has grown to a half a billion users, reaching the milestone after the business-oriented social media website became part of Microsoft in a $26.2 billion acquisition previous year.

Meanwhile, Microsoft Corp will roll out upgrades to its sales software that integrated data from LinkedIn, an initiative that Microsoft CEO Satya Nadella told Reuters was central to the company's long-term strategy for building specialised business software.

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The enhancements, which will be available this summer, will require Microsoft Dynamics customers to also be LinkedIn customers.

LinkedIn is a Microsoft-owned social network that everyone uses because they think they should.

"The impact of half a billion professionals connecting and communicating is very real, and very accessible to anyone who wants to take part today", the company adds.

Giving sales professionals the ability to write select Sales Navigator activities in emails, messages, notes and call logs to Dynamics 365 in a single click. It will provide more details about this new feature very soon.

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Data from LinkedIn will also help power Dynamics 365 for Talent, a new application Microsoft is introducing for human resources organizations.

Furthermore, according to LinkedIn's data, Greater Jakarta is ranked the fourth most-connected city across the globe, competing with London in the United Kingdom, San Francisco in the United States and Amsterdam in the Netherlands. Users post an average of 100,000 articles each week.

The staffing and recruiting industry comes out on top in terms of connections, with an average of 702, followed by venture capital/private equity, with an average of 423 connections.

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